DIGITAL AD INVESTMENTS IN TURKEY GREW 19%, COMPLETING 2015 WITH 1.673,2 MILLION TL!*
IAB Turkey AdEx-TR 2015 Report reveals that, digital ad investments in Turkey in 2015 reached 1.673,2 million TL with a 18,8% growth.
According to IAB Turkey, the biggest growth shown in Mobile category by 61 % , in Video category 33,6 % and in Ingame Advertising by 30,6% compared to 2014 figures.
The research also includes Social Media and Programmatic investments which were counted in 2015 Half-year report for the first time. Results show that Programmatic ad investments reached 78,5 million TL, where Social Media ad revenues hit 208,1 million TL
AdEx-TR 2015 Report shows that display advertising investments reached 611, 5 million TL. And the highest share in display advertising has shown in ‘advertising based on display/click” sub-category with 399, 6 million TL. Performances of the rest of the display sub-categories as follows:
· Video investments reached 134,6 million TL
· Sponsorships digital advertising investments reached 45,9 million TL
· Affiliate marketing figures reached 31,4 million TL.
In 2015, the biggest growing categories were Mobile (61 %) , Video (33,6 %) and Ingame (30,6%). Search engine advertising investments hit 892, 2 million TL. The detail of search category performed is as follows:
· ‘Keyword based advertising investments’ hit 588,5 million TL,
· “Search engine ad network performance advertising” hit 303, 7 million TL..
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